Status Update: Celebrity, Publicity, and Branding in the Social Media Age [Audiobook]
English | February 18, 2014 | ASIN: B00HHFQBAO, ISBN: 1522671676 | [email protected] kbps | 9 hrs 30 mins | 633 MB
Narrator: Christine Marshall | Genre: Nonfiction/Social Media
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research – which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists – explores the culture and ideology of San Francisco`s tech community in the period between the dot com boom and the App store, when the city was the world`s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques – such as self-branding, micro-celebrity, and life-streaming – to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.